PREMIER CONCERTS was formed in January 2004 by veteran entertainment executive producer Peter Kauff and investor and concert promoter Keith Mahler.
Peter Kauff began his entertainment career as a talent booking agent at GAC, involved with the Beatles first U.S. appearance, where he met Frank Barsalona. Barsalona went on to form Premier Talent. Peter joined his friend Frank at what was the beginning of the live concert industry as we know it today. Peter represented the industry's biggest artists, Led Zeppelin, The Who, Jethro Tull and Yes, virtually all of the English rock royalty. Peter left the booking agency business and started Cross Country Concerts with Shelly Finkel. The company promoted concerts throughout Connecticut including Watkins Glen, the largest festival in rock music history. Peter moved onto to create and produce The King Biscuit Flower Hour, the most successful live concert broadcast syndicated radio show in the world. Peter subsequently formed the College Television Network (CTN).
Keith Mahler began his entertainment career promoting high school dance/concerts in Connecticut. Keith opened the Palace Theater in Waterbury, CT to rock concerts in January, 1972 presenting Alice Cooper. Keith promoted concerts at the Palace, (where he first met Peter Kauff), and in other small theaters and college campuses throughout New England, promoting artists such as Harry Chapin, Cheech & Chong, George Carlin, REO Speedwagon, The Eagles, Steely Dan, Bonnie Raitt, and Bruce Springsteen, until 1978. Keith began an investment career spanning the next 27 years but never lost his love for music.
Peter Kauff and Keith Mahler came together again, through the restoration of the Palace Theater in Waterbury, CT, and launched Premier Concerts to produce and promote concerts in Connecticut and New England.